B2B Pipeline Grew 4X in One Quarter

A mid-size B2B management consulting firm had a strong reputation but a weak digital presence. Their website generated almost no inbound leads, their sales team relied entirely on referrals, and their pipeline was unpredictable — feast one quarter, famine the next. They needed a reliable, scalable inbound system that would consistently put qualified decision-makers in front of their team.

We deployed a combined SEO and LinkedIn Ads strategy built specifically for B2B buyer behavior. On the SEO side, we rebuilt their service pages around commercial-intent keywords, published 6 long-form thought leadership articles targeting C-suite search queries, and secured 18 backlinks from industry publications in 90 days.

On the paid side, we ran highly targeted LinkedIn Ads aimed at VP-level and C-suite decision-makers in their three core verticals — financial services, healthcare, and logistics. We used a content-first ad approach, promoting their pillar articles to build trust before retargeting warm audiences with direct service CTAs. In a single quarter, their inbound pipeline grew 4x, their average deal size increased by 38%, and their sales team went from making cold calls to fielding inbound discovery requests every week.

Result badge: 4X Pipeline · +38% Deal Size